Begun in 1996. this program has contributed more than $525 million to education as of 2014. Using the program is easy: Parents clip coupons, and schools collect and redeem them. General Mills pays 10 cents per coupon. Schools use the money to buy items beyond their budgets, such as playground equipment, library books and technology. Our school is currently using the funds to purchase technology for our classrooms. Tell your friends and family to keep clipping! If you don’t already clip these coupons, please consider starting! The coupons are located on all General Mills items. Clipped coupons can be turned in to Eileen in the school’s front office. Thank You!